Education in Egypt: a conversation with Nelly ElZayat

What message do you have for those interested in improving the education system in Egypt and beyond? I would say we still have a very long way to go, but we are finally on the right track—where the student is now at the center of the education system and where we are emphasizing learning and understanding. I would also say: we need all your support!

Why more people don’t use the mobile passport app

I’ve been using Mobile Passport for years, after noticing a sign advertising skipping the line by downloading the app for free. Ever since then, I’m always surprised to see how many people just stand in long lines waiting their turn to see a CBP agent, never noticing the signs advertising Mobile Passport around them. Why does this free, fast, and easy service so often get overlooked? Below are some theories around why Mobile Passport’s UX, branding and marketing could be falling short in attracting new users

How to prepare a large team for a successful UX research trip

Planning a research trip with a multidisciplinary team? You may find yourself in user interviews or focus groups with colleagues who’ve never conducted research before. Taking colleagues from your product team on research trips is a great opportunity to spread the gospel and help others see the value effective research has on your digital product. But how can you ensure quality research while coordinating across a large team? Below are some tips on how best to prepare your team for a successful research trip.